Define and Establish
It begins with a vision. We’ll work closely with you to Define your organization’s values, goals, and message, and use these to Establish a foundational online presence across web, social, and mobile that reflects your values and goals and speaks to each segment of your target audience.
Convey and Promote
The message gives substance to the vision. We use written, audio, and visual content media to effectively Convey your organization’s brand message. We then leverage organic and paid search, social, and mobile initiatives to Promote this message throughout your website, social, and mobile channels. Providing your audience relevant content that solves problems and adds value builds trust and increases long-term brand loyalty.
Connect and Convert
Context leads to connection and drives conversion. Today’s digital consumer expects to find simple, convenient, and relevant solutions where and when they need them. We integrate your web, social, and mobile presence into one seamless user experience to ensure your brand is able to Connect with your target audience anywhere, anytime, over any device; the goal is to form personal connections that Convert short-term leads into long-term customers.
Measure and Refine
The best validator of theory is performance. We use hard data to Measure marketing actions against real-world results, drawing on these insights to improve key performance indicators. We do this with one goal in mind: to Refine future marketing initiatives.