Proximity Based Marketing

Proximity creates top-of-mind awareness and drives sales conversion. We use social check-ins, localized SEO, geofencing, SMS text marketing, and customer review sites to encourage nearby prospects to visit your business.

  • Social Check-ins – Social media users can broadcast where they are, or “check-in” at any given time, sharing their location with followers. Social platforms such as Foursquare, Yelp, Google+, and Facebook all have social check-in features. We help your business capitalize by offering incentives to patrons who socially check-in at your location.
  • Geofencing – A“geofence” is a virtual perimeter established around any physical space such as a bar, restaurant, or retail location that sends text notifications on an opt-in basis to mobile devices within its reach. Some businesses are starting to create mobile apps that use geofencing technology. Your brick-and-mortar establishment may want to experiment with geofencing to engage nearby customers with coupons, discounts, or other promotions.
  • SMS Text Marketing – Texting is still alive and well. Mobile users are now accustomed to receiving text coupons, with more than 3.4 billion mobile coupons around the world redeemed in 2011 alone. Easy to set up and relatively inexpensive, SMS text marketing campaigns are a useful proximity-based marketing solution for many businesses.
  • Localized SEO – If your brand has a physical location and wants to attract customers from the area, you should engage in local SEO. Whether through locally optimized organic long tail keywords or geo-targeted paid search marketing, we make sure your business stands out in the crowd.
  • Customer Review Sites – Many online users look to reviews and ratings from friends, family, and even strangers when making a purchase decision. Depending on your industry focus, we can help cultivate your reputation on customer review sites like Yelp, Merchant Circle, Yahoo Local, Trip Advisor, Open Table, and Angie’s List.

In short, SyneCore’s proximity-based marketing solutions can assist in providing your target audience simple, convenient, and relevant user experiences that foster connection and increase conversion.