The explosion of online content, mobile-centric search apps and social search has created an increasingly complex and fragmented consumer needs discovery environment. In this brave new world, traditional SEO is not enough.
As social, mobile, and Internet technologies continue to empower the consumer, and search engines like Google move to context-based algorithms that favor content over process, SEO is evolving into user-intent-driven Targeted Discovery.
Organic Search is all about understanding user intent in order to maximize brand affinity. At SyneCore, we take a content-driven, SoLoMo-focused approach to Organic Search, using Targeted Discovery to stimulate brand awareness, drive web traffic, and generate leads.