In the age of big data, marketers can track, review, and refine virtually every aspect of an integrated digital campaign. The ability to quickly compare marketing initiatives with real-world results allows businesses to refine their brand message and content to better connect with prospects and customers.
As Integrated Digital Marketers, we rely heavily on data analytics to track campaign performance over website, social, and mobile channels. To ensure each initiative is achieving the desired effect, we track various performance management metrics, including website bounce rates; keyword rankings; eMail open rates; landing page conversions; visitor-to-lead, lead-to-customer, and customer retention ratios; and ad click-through-rates and costs-per-impression.
We give meaning to the numbers, slicing and dicing numerous data points to gain a clear understanding of where you are and where you should be going.